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Why take-out-a-page ? What is the process ? What makes up a page ? What is the process ? These are just a few of the many questions we are frequently asked. We endeavor to answer your most frequently asked questions, below. If you have a question which still hasn't been answered or if one of our answers leaves you uncertain we invite you to contact us.
Why take-out-a-page ?
You are doing important work... work that is of value to the healthcare community and the people it serves.
By presenting your work, promoting your product(s) and publicizing your service(s) here you:
Connect with the people who need your service(s), your product(s) and your know how.
You tell a worldwide audience of healthcare professionals about your work, your product or service ... thus going far beyond the somewhat limited reach your own web site.
That means that every day, thousands of Conference visitors and participants have the opportunity to find you and read all about the work you do, the product(s) you create and the service(s) you deliver.
Keeping in mind that these are well informed, interested and engaged healthcare professionals who come here specifically to learn about what you do ... this is:
A truly unique opportunity.
What is the process ?
If you'd like to present your work, promote your product(s), publicize your service(s), here's the process:
Step 1
Send us a 226 word description of your work, product(s), service(s) telling us what's interesting, different, important, unusual, unique about it. In other words, tell us what it is about your work, product(s), service(s) that would make our visitors and participants want to hear and read about it. It may be helpful to consider the following questions in relation to the Conference' unique audience:
- how does it advance healthcare in your field?
- why is it important for other professionals to know about it?
- what applicability does it have for professionals in other fields and sectors?
Send your 'page' proposal to Gloria, our Chief Executive Organizer:
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.
Step 2
Prepare and send us your presentation.
Typically, presentations which are 'well received' by our visitors and participants include:
- a written presentation
- tables, charts, ...
- illustrations
- a video
- photos
- references
Please click on the FAQ - What goes into a page? for more on this subject.
Step 3
As soon as we have received all of your page materials our web designer will 'get to work'. He will:
- review your materials for completeness, and from there
- create a page which does your work, product or service ... justice, and then
- submit that page to you for your feedback and approval.
From there our webmaster will begin the ongoing task of drawing our visitors' and participants' attention to your page, as well as that of websurfers, in general, through the judicious use of search engine optimization techniques, fanouts to established networks of healthcare professionals, worldwide, as well as social networking, and media strategies.
What goes into a page ?
Pages that are 'well received' and generate interest among our visitors and participants typically include a thoughtful combination of the following elements:
written presentation (required)
- unique - preferably unique ie. written specifically for the Conference, with its audience in mind;
- applicability - describe how the work, product, service could be used by other professionals;
- focused - focus on what's interesting, unique and unusual about the work, product, service;
- case studies - if possible, include a case study to bring the work, product, service to life;
- testimonials - testimonials and third party endorsements are always welcome;
- attachments - additional information can be presented in the form of attachments;
- length - the length should be dictated by the subject matter (800 to 2400 words on average);
- avoid repeats - repeats of presentations given elsewhere are less likely to interest our readers;
video
- quality - a video of YouTube quality;
- length - 3 minutes in length;
- objective - the video should seek to a) get the attention of the viewer and make them want to read the written presentation and b) communicate what is memorable about the work, product, service in the event the viewer does not read the written presentation;
- production values - does NOT need to be professionally produced (in fact, home-made or amateur videos are often more engaging and generate the same, sometimes, greater interest among viewers than professionally made videos);
other audio / visual materials
- slide decks;
- Power Point Presentations;
- documents in Adobe pdf form;
- sound tracks (podcasts, MP3,...);
presenter bio & photo (required)
tables, figures & charts
illustrations
photos
references
What will people see ?
Visitors and participants will see (depending on what you have given us for publication) any or all of the following:
- written presentation
- presenter photo
- illustrations
- video
- tags
- photos
- references
- comment area
- link to presenter bio
- tables, figures & charts
- links to related presentations
- links to your product & service pages
- other relevant internal links
- link to your website
Are there other benefits ?
Yes, many ... For example, pages are:
- Cross-linked, internally and externally. Carefully selected Conference pages will feature links to your page thereby directing visitors and participants to it and increasing traffic.
- Made even more engaging and interactive through the use of add-ons such as register and order now buttons and links.
- Available online 24 / 7 / 365 with absolutely NO access limitations (free-of-charge, registration NOT required).
- Brought to visitors and participants attention in an ever-expanding number of ways including tagging, topic pages, feature sections and of-interest sections.
- Brought to email participants attention via the Conferences’ monthly fan-out process.
- Recommended and shared by visitors and participants to an even broader audience of healthcare professionals belonging to affiliate networks.
By accessing the Conference’s staff, services, knowledge and growing expertise, you tap into a valuable and costly resource for a fraction of what it would cost you to develop and produce yourself (or even outsource). This includes access to:
- Cutting-edge information & communication technology (ICT) and tools at a fraction of their cost;
- Professionally designed, looking and continuously upgraded website.
How much does it cost ?
The amount we charge you offsets the costs incurred by us to set-up, publish and maintain your page (please click here if you're interested in reading about our funding model).
setup fee (starting at): $ 249.95 USD - a one-time, up-front, set-up fee to cover the cost of setting-up your page including: layout, formatting and coding, video / sound track set-up, chart and table image creation and transfer, photo editing and upload PLUS search engine optimization (including key word research and selection, title search and development, ...), social media and network integration, link creation and verification, ...
NB. Exceptionally complicated presentations, by virtue of the number of elements making up the presentation or the complexity of these elements, may require additional set-up time billable at a rate of $ 72.00 per hour.
maintenance fee (starting at): $ 19.95 USD - a monthly maintenance fee to cover the costs of maintaining your page including web hosting, ongoing search engine optimization, ongoing social media and networking, link maintenance and verification, creation of new links to and from related presentations, routine changes and updates requested by you, comment management and publication, ...
Can I change the page ?
As time goes by, you may wish to update, or just make changes, to your page. When that time comes, all you need do is email us your changes and we'll take care of the rest. Depending on how extensive your changes are (and how long it takes us to make them) a fee may apply to offset the costs we incur in the process). In that case, our webdesigner will contact you, ahead of time, to discuss the cost and get your approval.
What if I'm not satisfied ?
It is essential that you be satisfied with the page we create for you. And, to make sure that you are satisfied, our web designer will send you, for your approval, a draft page which he will have created using the materials you sent him. From there, he will incorporate any changes you would like to make and submit the revised page for your consideration. He will do so until you are completely satisfied with his creation. And if, for whatever reason, he is unable to create a page which meets your expectations there will be 'no charge' for the work done.
What happens afterwards ?
Creating and publishing your page is nothing more than the precursor in a series of actions that we take to draw attention to your page. Our goal is to get visitors and participants, as well as websurfers and social networkers in general, to find and read your page. To that end we create a virtual web with your page at the center. That web is 'woven' using social networking, search engine optimization, internal as well as external linking to your page, tagging and featuring your page on relevant Conference topic pages and regular 'fanout' to professionals networks worldwide.
We do all this on an ongoing basis, even long after your presentation has been published, so that it is very much 'kept alive' and in view, for months and years to come.
end faq
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