Heather Fraser

eather Fraser is the Director of DesignWorks™ and Rotman’s Design Initiative. She is also an adjunct professor of Business Design at the Rotman School, which she joined in 2005 after over 25 years in industry. Heather leads the development of design-related initiatives, including research and development of Business Design methodologies, infusion of design thinking into the MBA program, and collaboration with design schools and practitioners around the world. She also heads up DesignWorks™, a centre for design-based innovation and education which delivers customized executive workshops and project counsel to a wide range of corporations and organizations in Canada and Internationally. Heather brings a wealth of experience in Business Design, including 10 years of research and business design at Procter and Gamble, five years on global brand campaign development and agency management at Ogilvy and Mather, and 10 years building TAXI Advertising and Design as principal and executive vice-president of Business and Strategy.